For the past years, 4 FINI, Inc. has successfully staged what the music industry calls the “longest running traveling music and extreme sports festival in the world.” Now, they are trying to translate that success in promoting country music artists using the same concept of having multiple stages, pre-show parties, and a wide range of merchandise booths that will be set up throughout each stop. Aside from the headliners set to perform on three stages—a main stage and two side stages—more artists, singers, and songwriters will be featured in the Bluebird Cafe Tent.

Sarah Baer, tour co-producer and marketing head of 4FINI, Inc. said in a statement, “We feel country music will welcome this type of touring festival.” She added, “Fans of any music genre are looking for a place where they can experience a full day of quality music from new faces, along side well known acts, and at a value price. The music we’ve had the pleasure of booking on this tour is going to surprise and excite a lot of people come May. It’s a group of truly talented musicians and singer-songwriters that have never toured in this capacity. I’m expecting great things.” Meanwhile, Kevin Lyman, co-producer and tour founder said, “Very much like other projects we have been involved with, this project is about bringing together a great group of artists and attractions at a fair ticket price for music fans.”

Aside from the confirmed headliners, Montgomery Gentry, Jamey Johnson, Little Big Town and Jack Ingram, other acts that have signed on to join the tour include Jonathan Singleton & The Grove, the Eli Young Band, Emily West, Lost Trailers, Eric Church, and Ryan Bingham. More artists and sponsors are expected to join the tour which shall start from May 13 and will run through to June 20.

Troy Gentry of Montgomery Gentry said, “When Eddie and I were approached about doing the Country Throwdown Tour, we immediately said yes. We loved the idea of it being like a big festival, a big party. I mean, that’s what Montgomery Gentry is all about. We’re keeping the ticket prices low because we know it’s hard out there. Fans are going to get a lot of entertainment for their money. This tour is going to be a great experience for us, the other artists and especially the fans.”

Indeed, this tour has been conceived with country music fans in mind. “The fans are the real winners here with all of the great artists we have the honor to work with on this tour. Breaking new acts is the lifeblood of this business, and I look forward to this new and innovative Tour….you never know what magic can happen with this much talent gathered in any given market….not the Tour you want to miss in 2010!” says Brian O’Connell, Country Music Touring President for Live Nation.